Gord Weisflock's Posts
Its what makes you different that makes you tweet!
Does your company make use of social networking sites like Ning, Twitter, Pownce, Facebook or Plurk?
Strange names, but wasn't Google and Yahoo odd sounding not too long ago?...
Social networking sites are beginning to get better at making themselves relevant to the business world and some businesses are starting to realize it's a productive tool if used properly.
Recently, I relocated to
To start, I have made an effort to reach out to the creative and print community in Shanghai and the rest of Asia and let them know I support them and want to help them improve their image in print. It is estimated there are over 500,000 expats living in this area and lots of them are making use of online networking tools to connect.
Great response!
In one short, and turbulent month, these tools have grown my network to over 700 companies ... imagine what this could do for your company - 700 new customers in one month using freely available technology to tell the world what makes you different!
What if your graphic arts business wanted to connect online?
Imagine finding all the agencies and designers in your country and letting then know you can offer certified colour-accurate proofing using Kodak technology.
Imagine publishing a free photo gallery and proudly displaying your clients work and inviting prospects via twitter.
How about letting all those commercial photographers know you offer photo-realistic printing with Kodak staccato screening technology?
Do you use Kodak remote proofing technology? Tweet about it and expand your coverage and your market. Let them know you are just a few clicks away.
Web-to-Print operation? Get clicking... you have no excuse!
Or maybe just getting your customers to follow you on twitter and let them know your latest promotion or award. If they don't get it, tell them to ask their kids.
What do I do with social networking here? I publish a link to 1 Commercial photographer of the day and 1 creative site of the week, everyone loves great photos and creative and its not always on youtube...oh yeah, that's social networking too. Recently a commercial printer in Quebec Canada uploaded a fun video on why he loves print - it has over 150,000 views to-date. In fact you have probably looked at it just now!
I connect with marketers, printers, associations, publishers, designers and bloggers from all over the world and I share their ideas.
It takes me about 30 minutes a day. Somehow it seems more productive then the time I spend using email! ...and NO spam to deal with.
Connect your graphic arts business with me on twitter, tell me what makes you different, and I will share it.
6 degrees is a lot warmer with social networking.
Comments
Posted By: Helge V. Keitel (11/14/2008)
Comment: Yes, we use Social Media to expand our global network of knowledge workers. Conversation and Collaboration are key elements in day to day management of distributed and independent resources. BR Helge Loviisa, Finland http://kknetwork.ning.com/ PS: The theory of Virtual Organizations helps to understand the power of Social Media applied to business managment
Posted By: Danny Brown (11/5/2008)
Comment: Great analogies, Gord, and perfect examples of how social media can be used to overcome a number of obstacles. I've been checking out your Photographer of the Day - you've introduced me to some amazing images. This is what I love about the whole social media "phenomenon" - the very use of the word social. It IS about sharing; it IS about expanding our worlds; it IS about learning together. Like a great man said yesterday, "Yes we can." As you say, 6 degrees is a lot warmer with social networking. :) PS - thank you for the shout out - glad you liked the post. :)
Posted By: Gord (11/5/2008)
Comment: also check this out from my twitter friend...http://dannybrown.me/2008/11/06/the-kindergarten-approach-to-social-media/
Posted By: Don Carli (11/5/2008)
Comment: Join the Green Media Connect social media site! http://www.greenmediaconnect.com